London 2012

Development of Five Guiding Concepts and Design Strategies for London Olympic and Paralympic Games


We produced a sustainability framework and strategy that integrated technological transformation and the impact of social media, with the environmental obligations that come with staging an Olympic & Paralympic Games. Our FIVE ONE PLANET CONCEPTS guided and inspired key aspects of the development of the Olympics through the early planning stages, the 'Build', the 'Games', and the 'Legacy'. Our scenarios for the opening and closing ceremonies included the design of innovative objects that embodied these 5 concepts.

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View our 2006 London2012 White Paper View our 2007 London2012 Presentation View our 2008 London2012 'Olympic Flowers' Sketchbook